A new look for Adelante

It’s been more than a quarter of a century since we first launched Adelante, and the world has changed significantly since then. 

So too, has Adelante. 

Of course, we’ve always been focused on enabling businesses to work more efficiently by taking card payments in a variety of ways – and as technology, cybersecurity, and payments have changed, so have we. 

Back in 2020 we were purchased by software and payments company ClearCourse, which has a mission to help SMEs build great businesses with industry-specific software and embedded payments. 

While our products – backed by our exceptional UK-based support team – have always kept up to date, we felt it was high time we gave ourselves a makeover to better reflect our commitment to providing payment solutions that simplify the entire process of accepting and managing payments. 

We want to make it easier for teams to manage and reconcile payments coming from multiple streams, methods, teams or employees – and to continue to develop solutions that do this, it is crucial to align our brand with our growth strategy.

Adelante rebrands… so, what’s changed? 

Firstly, you’ll no doubt have already noticed our new logo and visual identity – our ‘look and feel’.